1000heads is the leading global specialists in word of mouth (WOM) marketing.

The client need

As a trailblazing agency – helping companies understand how they are viewed by listening to and analysing communication spontaneously generated on the Internet – 1000heads wanted Loud to position it as the market leader and authority in the new discipline of word of mouth marketing and measurement.

The Loud solution

Word of mouth and social media are hot topics in the media. Loud’s task was to fulfil the media need for relevant stories, while promoting greater understanding of 1000heads’ unique and visionary approach. PR activity focused on producing engaging and readable case studies, facilitating one-two-one interviews with key media, building strong links with the major publications, and using comments on topical news items to present 1000heads spokespeople to a wider audience.

The outcome

Our PR activity has resulted in extensive coverage of 1000heads in trade publications like Marketing Week, PR Week, The Marketer, Retail Week and New Media Age, as well as other major media such as The Grocer and the Evening Standard. PR support following the company’s WOMMA award in 2008 led to heightened levels of media interest in the company, which Loud was able to capitalise on. Webinars are another important PR tool for 1000heads; a webinar opportunity identified, secured and managed by Loud was ‘attended’ by more than 60 online delegates.