Eclipse Marketing is a full-service marketing agency and one of the top 40 in the UK.

The client need

Eclipse Marketing, whose blue-chip client portfolio includes Alpro soya, Honda, Panasonic, Toyota and Vauxhall, wanted Loud’s expertise to help promote its brand, building on its reputation and raising awareness, using a new approach.

The Loud solution

Loud designed, developed and maintained Eclipse’s own blog, www.e-clipsblog.co.uk, as a dynamic focus for news, advice and debate in the marketing space. We provided editors in the key trade and sector media with engaging feature material, including negotiating a regular, by-lined advice column for Eclipse’s CEO in a regional business publication. For a major marketing and technology exhibition, Loud provided not only the design for Eclipse’s stand but also PR collateral and media introductions. Loud also provided support to the agency through the major launch of groundbreaking semantic technology products.

The outcome

We’ve been successful in positioning Eclipse as a significant industry voice and its people as sector experts, as well as securing consistent, quality media coverage. With PR support from Loud, Eclipse has been able to bring its semantic technology products to the attention of the marketing and wider media and market sectors.