New Earth Solutions is a specialist waste treatment business dedicated to delivering sound technical and environmental solutions to the UK’s waste problems.

The client need

Loud’s remit was to strengthen, maintain and widen the reach of the New Earth Solutions’ brand.

The Loud solution

Loud identified and targeted media beyond the ‘green’ trade press – including the national, financial and investment media, developing close links with key journalists and editors. Loud built a relationship with The National Trust to support the annual Compost Awareness Week, using a mix of celebrity and local school involvement.

The outcome

Loud succeeded in enhancing New Earth’s credentials as a leading, progressive waste treatment solutions innovator, whose views and opinions are sought after. New Earth spokespeople have been quoted in national and international newspapers from The Observer, The Times and Investment News to the International Herald Tribune and the South China Morning Post. At the same time, Loud enhanced New Earth’s reputation as an authoritative presence within the environmental and recycling world.