Severnside Recycling is the largest fibre recycler in the UK.

The client need

Severnside wanted to build and extend its relationships with editors, journalists and other key influencers in the media, to support a drive for growing its account base.

The Loud solution

Loud built up a bank of authoritative and readable feature material that the media values and uses. Using our contacts across the trade and regional media, we won a reputation as a reliable source for topical industry comment on behalf of our client.

The outcome

Substantial feature stories appeared in key trade and other media, positioning Severnside as an industry authority. In addition, we secured speaking opportunities for Severnside spokespeople at key industry events. This supported the company’s new business activity with several major new accounts being secured.