The College of Naturopathic Medicine (CNM) is one of the UK’s largest, highly-respected and well-known natural medicine training providers.

The client need

CNM approached Loud for innovative ideas to enhance the college’s impact through traditional and online media, and increase enrolment numbers.

The Loud solution

Loud researched and wrote case studies of former college students and used the results of a student survey to devise a PR campaign about the emerging trend for people to change career direction in their 30s and 40s in search of new challenges. Loud also set up nutrition and iridology sessions with MTV staff as part of the network’s wellbeing day.

The outcome

Coverage on the college appeared in the women’s consumer press, regional and online media – taking the messages to a range of audiences. By forging strong links with major consumer publications and creating new PR angles to promote the courses, Loud was able to raise the general profile of CNM, in addition to promoting the courses offered at the college.