Valpak is the UK’s largest packaging producer compliance scheme, helping businesses meet their obligations under various waste management regulations.

The client need

Valpak needed an effective means of communicating their recycling messages to waste reprocessors, blue chip retailers and local authority customers, in order to promote an understanding of UK business obligations, legislation and the wider environmental issues.

The Loud solution

Loud targeted Valpak’s audiences through a combination of effective PR and creative design projects. Robust ongoing PR activity included producing white papers, arranging round table meetings and journalist briefings, and composing by-lined features and news releases. Design and copywriting projects included researching, writing and designing Valpak’s informative and colourful yearbook for three successive years.

The outcome

Loud was able to stimulate considerable dialogue between Valpak and its wide-ranging targets by translating highly technical, specialised material into readable and reliable news and information.