WRAP – Waste and Resources Action Programme – is a government-funded programme that helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.

The client need

This government body has launched a number of very high-profile campaigns in recent years, requiring clear messages to be communicated to a wide range of audiences.

The Loud solution

Working closely with WRAP, Loud has produced a range of reports and literature, which distil significant key messages from the detailed research that WRAP initiates. By building long-term relationships, we’ve been able to produce meaningful and compelling copy, and imaginative designs in line with its brand guidelines, to support its various programmes.

The outcome

Singling out one influential programme from many, Loud was instrumental in helping WRAP raise its public profile and promote its hugely successful ‘Love Food, Hate Waste’ campaign, having written and edited the original report summary on which the campaign was based. We continue to be involved in this and other important WRAP projects as they arise.