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Anyone wanting an insight into the new communication ecosystem should visit this blog.
Anya Peters began writing her blog on February 8th this year, and on the back of it she has just secured a major publishing deal with Harper Collins who confidently expert her first book to hit the top ten.
What is unusual about Anya is that when she began writing she was homeless and living in her car
According to a report published jointly by the BBC, Reuters and the Media Center, you don't believe a word that I say.
Well actually that isn't quite true and that's the point. The report actually says that on the whole we are pretty sceptical about blogs and bloggers in general and take everything we read with a liberal dash of salt.
No really. A flock of pigeons is being equipped with backpacks containing cellphone circuit boards and carbon dioxide and nitrogen dioxide sensors to monitor air pollution levels.
As they fly around, the data will be gathered and texted back to a blog where it will update an interactive map.
The air brained scheme was dreamed up by interdisciplinary artist and researcher Beatriz da Costa of the University of California.
Together with students Cina Hazegh and Kevin Ponto she will be releasing the pigeons at the Inter-Scoiety for Electronic Arts' annual symposium in San Jose on August 5.
The pigeons will also have cameras to post aerial photos to the blog.
Imagine your company is god and the world is a congregation made up equally of disciples, agnostics and atheists.
As far as the disciples are concerned you can do no wrong. They worship the ground you walk on and your brand is their religion.
The agnostics can take you or leave you. They may have bought your products in the past, but they are yet to be convinced, and are just as likely to buy stuff from your competitors.
As for the atheists; they simply don't believe in you or your brand. In their minds you don't exist.
But you are trying to spread the word and grow your flock so where should your efforts be concentrated? Who should you spend the most time trying to convince?
I'm a great admirer of BL Ochman but I have to disagree with her recent blog post about Chevrolet's brave viral launched in the US to promote their new Tahoe SUV.
The viral allows people to direct their own commercials for the new vehicle using a wide variety of video and sound, to which they can add their own text. There are now thousands of the home-made ads hitting inboxes around the world, many of which lampoon the Chevy's ozone-destroying qualities.
A recent article in the New York Times said that Chevy 'got' the web but BL Ochman pours scorn on this claim describing them as 'clueless'. She also says Chevy should have had a plan for responding to the negative ads, but with all due respect, this smacks of the old world PR philosophy that 'everyone must like us'.
The challenges facing brands and PR professionals today is perfectly encapsulated by recent events involving Innocent fruit drinks.
Innocent are one of the coolest brands around with a growing reputation. They sell premium priced fruit drink products and have captured a large slice of their market almost solely through word of mouth.
But recently an individual on an email discussion list mentioned that an Innocent drink had exploded covering their clothes with fruit juice. Then others on the list relayed more stories about their Innocent drinks exploding showering fruit juice over their car/clothes/colleagues etc.
A marvellous story on the BBC site today which shows that the mobile phone has gone from being an indispensable part of life to being an indispensable part of death too.
Apparently there is an increasing trend for people to take their mobile with them when they go to meet their maker. Like the Egyptian pharoes, we want to take our precious items with us, including mobile phones, and apparently in one case even a laptop and Blackberry too.
It seems that the undertakers are not always aware that their 'late' customers still have their mobile phones in their pockets. In fact the trend was discovered when mobile phones started exploding during cremation.
Even more worrying is the thought that following burials, graveyards could be filled with the sound of mobile phones ringing from deep beneath the ground. Not as worrying as one being answered though.
This blog is supposed to be about the changing world of PR and marketing but actually it's an excuse for us to write about stuff that interests us.
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Worth a second look...
