Music fans flock to Tooting flat
Anyone doubting how effective Word of Mouth has become in the Internet world should look no further than singing sensation Sandi Thom.
Following hard on the heels of the Arctic Monkeys, who owe much of their success to an Internet fan base, Sandi has gone one step further and found a global audience for her music, without even leaving home.
Fed up with chore of lugging equipment and musicians from venue to venue, Sandi decided to set up a webcast from her basement flat in Tooting.
On February 24th just 70 people listened to the first gig in her '21 nights from Tooting' tour but they obviously liked what they heard. They told their friends and their family, and they wrote about Sandi in their blogs, on discussion boards, and in newsgroups.
Within days the gigs were drawing audiences of up to 200,000 from all over the world. The media reported on the phenomena and audiences rose still further.
The timing couldn't be better for Sandi. Her single I Wish I was a Punk Rocker is being re-released on March 13th and her debut album 'smile, it confuses people' launches the following month.
The speed at which Sandi has gone from being another hopeful, to a global star in the making, is unprecedented but it proves if you have a good product it has never been easier to get people talking about it.
