Anya Peters began writing her blog on February 8th this year, and on the back of it she has just secured a major publishing deal with Harper Collins who confidently expert her first book to hit the top ten.

What is unusual about Anya is that when she began writing she was homeless and living in her car

Well actually that isn't quite true and that's the point. The report actually says that on the whole we are pretty sceptical about blogs and bloggers in general and take everything we read with a liberal dash of salt.

As they fly around, the data will be gathered and texted back to a blog where it will update an interactive map.

The air brained scheme was dreamed up by interdisciplinary artist and researcher Beatriz da Costa of the University of California.

Together with students Cina Hazegh and Kevin Ponto she will be releasing the pigeons at the Inter-Scoiety for Electronic Arts' annual symposium in San Jose on August 5.

The pigeons will also have cameras to post aerial photos to the blog.

As far as the disciples are concerned you can do no wrong. They worship the ground you walk on and your brand is their religion.

The agnostics can take you or leave you. They may have bought your products in the past, but they are yet to be convinced, and are just as likely to buy stuff from your competitors.

As for the atheists; they simply don't believe in you or your brand. In their minds you don't exist.

But you are trying to spread the word and grow your flock so where should your efforts be concentrated? Who should you spend the most time trying to convince?

The viral allows people to direct their own commercials for the new vehicle using a wide variety of video and sound, to which they can add their own text. There are now thousands of the home-made ads hitting inboxes around the world, many of which lampoon the Chevy's ozone-destroying qualities.

A recent article in the New York Times said that Chevy 'got' the web but BL Ochman pours scorn on this claim describing them as 'clueless'. She also says Chevy should have had a plan for responding to the negative ads, but with all due respect, this smacks of the old world PR philosophy that 'everyone must like us'.

Innocent are one of the coolest brands around with a growing reputation. They sell premium priced fruit drink products and have captured a large slice of their market almost solely through word of mouth.

But recently an individual on an email discussion list mentioned that an Innocent drink had exploded covering their clothes with fruit juice. Then others on the list relayed more stories about their Innocent drinks exploding showering fruit juice over their car/clothes/colleagues etc.

Apparently there is an increasing trend for people to take their mobile with them when they go to meet their maker. Like the Egyptian pharoes, we want to take our precious items with us, including mobile phones, and apparently in one case even a laptop and Blackberry too.

It seems that the undertakers are not always aware that their 'late' customers still have their mobile phones in their pockets. In fact the trend was discovered when mobile phones started exploding during cremation.

Even more worrying is the thought that following burials, graveyards could be filled with the sound of mobile phones ringing from deep beneath the ground. Not as worrying as one being answered though.

In a nutshell we are entertaining each other by generating huge amounts of information in the form of blogs, podcasts, email, Internet messageboards, videos and so on and so on.

However, mainstream media is fighting to survive, and while fewer people are watching television, listening to the radio or reading newspapers and magazines, these mediums still exists. The net effect being that there has never been more to read, more to listen to or more to watch.

According to the advertisement 16 million people use Teletext EVERY week. My first reaction was one of surprise that Teletext still exists. I can't remember the last time I looked at it and to be honest I don't know anyone else who uses it either.

The only conclusion I could make was that Teletext was including everyone who uses their online service as well. This still means they are claiming that EVERY week around one in four people including children, either use Teletext on their TV or on the Internet.

Following hard on the heels of the Arctic Monkeys, who owe much of their success to an Internet fan base, Sandi has gone one step further and found a global audience for her music, without even leaving home.

Fed up with chore of lugging equipment and musicians from venue to venue, Sandi decided to set up a webcast from her basement flat in Tooting.

At the Financial Times Digital Media Conference, several speakers predicted a big rise in the sharing of information among online communities with common interests.

Delegates heard that as more media became increasingly available in digital formats, and traditional models of media packaging and distribution started to unravel, "the customer is king" was fast becoming the industry's new mantra.

Consumers are exercising more control, said Microsoft's Neil Holloway. "People want to connect to information and connect to their friends," he said. "The focus will be on highly personalised experiences."

A martial arts expert, and six-time undefeated World Professional MiddleWeight Karate Champion, Chuck found fame after moving into the movies. He starred in numerous films before taking the lead role in long-running CBS television series, Walker, Texas Ranger.

But Chuck's celluloid achievements are dwarfed by his Internet infamy. An online fan base of millions revere him and fear him in equal measure as they swap tales of his speed, strength and manliness.

Here are just a few quotes about this most terrible of men drawn from blogs and discussion boards:

'Chuck Norris does not sleep. He waits'
'Chuck once had a near death experience. Needless to say, Death now refuses to come near him'
'Chuck Norris' tears cure cancer. Too bad he has never cried'
'Chuck Norris counted to infinity - twice'
'Chuck Norris is not hung like a horse - horses are hung like Chuck Norris'
'If you can see Chuck Norris, he can see you. If you can't see Chuck Norris you may be only seconds away from death'
'There is no theory of evolution. Just a list of animals Chuck Norris allows to live'
'Chuck Norris is so fast, he can run around the world and punch himself in the back of the head'

The real phenomenon of course is that online communities overnight created the 'myth' of Chuck Norris. This isn't some clever marketing campaign, it's an organic viral campaign, that has a life of its own. And who knows where it will end.

To discover more Chuck Norris 'facts' put Chuck Norris into a Google search, but whatever you do, don't use the 'I'm Feeling Lucky' button...

ANSWERS
1. a £458; 2. b China; 3. c 74 minutes; 4. b 75%; 5. b second position; 6. b 82%; 7. a Saturday; 8. b Mayo Clinic diet

Apple first burst onto the scene back in the late 70s with the launch of the Lisa, the first computer to have a GUI or graphical user interface.

For many years Apple continued to make groundbreaking machines that were regarded as the epitome of chic and cool and which had a slavish following, particularly among the design fraternity.

But gradually the earth moved from under Apple's feet. Market share started shrinking and users started opting for cheaper, more flexible Windows machines that now boasted their own versions of design and graphics software such as Quark Xpress and Adobe Photoshop.

The blog has a nice people feel with photos of the brand marketing team, and it avoids corporate speak. It aims to provide a forum where the team can talk with fans of the black stuff.

Guinnessblog: 'lets the GUINNESS brand team ask you what you think about various things. It lets you post comments telling us what you think about GUINNESS It lets you ask GUINNESS questions (and the most often asked ones will get answered).'