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The DeafBlog

Loud Group has been shortlisted for a prestigious industry award for its success with the DeafBlog, which it manages on behalf of Cochlear UK.

The annual PRide Awards, led by the Chartered Institute of Public Relations (CIPR) – the professional body for the PR industry – recognise outstanding success and achievement. Reaching the shortlist in the ‘Best Website or Microsite’ category means that Loud’s work has been judged to be among the best in the Thames and Chiltern region by leading PR experts.

Ann Mealor, CIPR Acting Director General said: “This year more than ever, consultancies and organisations entering the PRide Awards want to spotlight their achievements while boosting morale – and being a PRide finalist does just that. Having gone through rigorous judging to reach the shortlist is a great achievement and I offer my congratulations to all those who have reached this stage of the competition.”

The PRide Awards is the only awards scheme which showcases the best PR work being carried out across the UK regions. Loud will attend a presentation dinner in November where the winners will be announced.

Click here to visit the DeafBlog.

The Future is Oblong campaign began with an online initiative to encourage discussion on how round objects would be so much better if they were oblong. Mysterious oblong messages on twitter and the website hinted there was something more to come, before it morphed into its ‘oblong jaffa cake’ phase.

Bahlsen Messino Jaffa Cakes were re-packaged in uniquely designed oblong packaging and mailed to on and offline media and high profile celebrities, as well as Jaffa Cake voices on Twitter and Facebook (for example Twitter, blogs and national newspapers). By the time it was revealed that Bahlsen was behind the campaign, the Round versus Oblong Jaffa Cake war had begun. National newspapers and radio stations and Jaffa Cake fans are talking about the tasty oblong treats.

The campaign is now in its ‘Take the Taste Test’ stage. Radio stations across the country are challenging listeners to make their choice – Round or Oblong. Crazy Oblong Jaffa Cake-costumed characters are appearing at major shopping centres to give shoppers the chance to taste the difference.

There is no doubt that the campaign is a success and equally, there is no doubt that the future is turning oblong!

Part of the Alway Group, the Construction Study Centre provides public and in-house courses for professionals in the Construction and Property sectors. Loud worked with Alway to create a bold new look with a strong use of colour and a practical and long-lasting design.

Delivered: folder, inserts, course brochure templates and advertising

The client need

Cochlear came to Loud for help in raising awareness of implantable hearing devices among a wide-ranging audience – from adults, teenagers, children and their families, to health professionals.

The Loud solution

Working closely with Cochlear, Loud devised a comprehensive programme of on and offline PR. In addition to traditional media and broadcast campaigns, we also developed highly effective ongoing activity, using social networking channels including the design, development and management of The DeafBlog.

The outcome

Our activity resulted in extensive print coverage, including front page national stories, as well as high-profile national and regional TV interviews, and coverage in consumer magazines. The DeafBlog provides the deaf community with a lively and practical online forum for exchanging news and sharing experiences among a growing worldwide readership.

Loud was appointed to produce promotional literature for LondonWaste’s EcoPark – a 43-acre centre where value is added to waste through the company’s bulky recycling centre, compost centre, energy centre, clinical treatment centre, ash recycling centre and wood chipping centre.

Delivered: Folder, inserts, postcards, powerpoint and word templates.

Continuing our work from the initial rebranding of the company, Loud created s.com’s stand for the Defence Systems and Equipment International Exhibition.
Delivered: Exhibition system and brochure.

Previous work for this client has been across a whole range of marketing materials including: rebranding, divisional brochures, interactive online brochures, other promotional literature, posters and promotional gifts.

The client need

As a trailblazing agency – helping companies understand how they are viewed by listening to and analysing communication spontaneously generated on the Internet – 1000heads wanted Loud to position it as the market leader and authority in the new discipline of word-of-mouth marketing and measurement.

The Loud solution

Word of mouth and social media are hot topics in the media. Loud’s task was to fulfil the media need for relevant stories, while promoting greater understanding of 1000heads’ unique and visionary approach. PR activity focused on producing engaging and readable case studies, facilitating one-two-one interviews with key media, building strong links with the major publications, and using comments on topical news items to present 1000heads spokespeople to a wider audience.

The outcome

Loud’s PR activity has delivered extensive coverage for 1000heads in trade publications such as Marketing Week, PR Week, The Marketer, Retail Week and New Media Age, as well as other major media such as The Grocer and the Evening Standard. PR support following the company’s WOMMA award in 2008 led to heightened levels of media interest in the company, which Loud was able to capitalise on for them. Webinars are another important PR tool for 1000heads; a webinar opportunity identified, secured and managed by Loud was ‘attended’ by more than 60 online delegates.