Work - Loud PR

Brief:

Our eBay for Charity goal is to connect people to their favourite charities; raise awareness of social causes; and join the conversation around topical events in order to always be top of mind. We also strive to bring vibrancy to the Twitter and Facebook feeds that previously lacked creative and visually inspiring content.

Campaign:

We create organic content that balances light-hearted and feel-good messages with more impactful and emotive topic areas such as raising money for cancer, suicide and mental health charities. We also design relevant assets whether these are images, gifs, or more detailed video content to ensure campaigns are brought to life as well as supporting key moments with targeted paid support to maximise awareness and engagement.

Results:

Before our work began, organically the content was reaching 40k followers with 250 engagements. The most recent quarter reached 843K followers with 5,603 engagements and a 0.9% engagement rate.
Brief:

Ahead of a possible no-deal Brexit scenario we were briefed to help NOAH prepare the animal medicines industry using their social media channels to communicate a range of key messages and relevant events that members and stakeholders could attend.

Campaign:

With a three-week deadline on our hands we worked quickly to prepare relevant social copy and images that could be used to communicate the various webinars, seminars, and key challenges ahead to the relevant audiences at appropriate times. All activity was supported by paid social media across LinkedIn and Twitter with each UK country being targeted individually for maximum relevance.

Results:

Metrics exceeded industry benchmarks by far. The Click Through Rate (CTR) ranged from 3-6% across all Twitter campaigns with a Cost Per Click (CPC) as low as £0.07 in some regions and never exceeding £0.27.
Brief:

We were briefed with maximising awareness of Ketosis amongst the dairy farmer audience on Facebook.

Campaign:

Using a month-long campaign, we ran four creatives, one per week, over four consecutive weeks from Monday-Friday at scheduled hours according to when the target audience is most active. By monitoring and optimising as the campaign was in progress, we were able to ensure each week of the campaign had high levels of reach and engagement.

Results:

With a predicted total reach of 52,000 by Facebook at the start of the campaign, we tripled this reaching over 158,000 by the end of the campaign with over 275,000 impressions.
Brief:

Ahead of the relaunch of Austin Reed menswear, we were briefed to prepare social channels for Austin Reed’s 24/7 made-to-measure service, MyTailor. Our remit was to establish channels organically and build an engaged foundation audience in advance of the brand relaunch.

Campaign:

We recommended Instagram and Facebook to support the planned launch promotions. We set up core content pillars that told the story of the brand across themes of Heritage, Skills, Materials, and the Final Product and managed these through both Instagram and Facebook channels. With a purely organic focus for launch, we recommended an influencer programme to reach the target audience with authentic and credible endorsements.

Results:

As well as setting up and building solid foundations for both channels, we secured six influencers and negotiated content on their blogs; Instagram Stories and Grids; as well as video content of the fittings on two of their YouTube channels. This became a template for future use. Owned organic content exceeded Facebook’s industry benchmark achieving 0.09% engagement. An ongoing Instagram strategy included photography, paid content and brand partnerships to continue the steady growth established during the preparation project.